PRAGMA ND
Pragma ND is a sans serif typeface with calligraphic features. Its vital rhythm facilitates the reading of long texts. It also has an “authentic” italic imitating the movement of handwriting. Its high legibility makes it an ideal typeface for long texts in both analog and digital contexts.
Pragma is a Trademark of BauerTypes SL
8 INDIVIDUAL STYLES
Available for DESKTOP | WEB | APP | ePub | SERVER | OEM licences
LICENSES
DESKTOP
The Desktop license allows you to install the fonts on the number of computers (CPU’s) for which the license has been purchased and use them in the programs installed on the computer. It allows you to create documents, static images, presentations or layouts for printing or publishing.
WEB
The web license allows you to use the fonts in web environments, in the purchased domains and for a period of time that will be renewed at the end of the contract. The range of use depends on the number of web users, number of visits, server or domains, among other variables.
OEM license
An individual OEM product license with licensing contract (stipulated by NDA [non-disclosure agreement]). This license is required for products in which the typographic software (fonts or parts of the fonts) is combined with hardware or software created or programmed by the OEM, such that it appears as its own product.
APP
The mobile apps license permits integration of fonts on the iOS, Android, and Windows RT platforms. Each license is specific to a single platform and is valid for the application’s entire lifespan. Acquiring new licenses is not necessary for free updates, If the font is not integrated directly in the app, for example if it is used to create a static image, you will need a desktop font license.
ePub
The electronic publications license permits integrating a font into electronic documents such as e-books or electronic magazines or newspapers. Each license is valid for a single title, for the duration of its functional lifespan. If the font is not integrated directly into the electronic publication, for example if it is used to create a static image such as the cover of an e-book, you will need a desktop font license.
SERVERs
The server license permits installation of fonts on servers accessible to remote users and webpage visitors. Users must not download typographical data or use it outside of the server. The font should not be used on a SAAS (software as a service) application, where the service is in fact the product, rather than the medium used. A server license covers a specific number of production servers on which the font is installed.
third parties
This license allows you to share the typography with co-agents, advertising or branding agencies, developers or other external collaborators. This will be a desktop license and the range will depend on the number of computers required.
COMmERCIAL
Although it may seem confusing, a commercial license is nothing more than a distribution license for products that, in their design, the licensed typography provides a differential value. Products such as clothing, merchandising or packaging, are considered to need a separate license because of the differential value that the typography can provide
digital marketing
This license allows you to publish marketing actions at a digital level, including ads on social networks, automated campaigns and other advertising elements. The rank depends on the number of impacts of the campaign. The own social media publications use a separate license.
INFO
LANGUAGES
Afar, Afrikaans, Aragonese, Asu, Bemba, Bena, Catalan, Cebuano, Chiga, Corsican, Danish, Taita, German, English, Spanish, Estonian, Basque, Finnish, Filipino, Faroese, French, Friulian, Irish, Scottish Gaelic, Galician, Swiss German, Gusii, Manx, Interlingua, Indonesian, Ido, Icelandic, Italian, Lojban, Machame, Jju, Makonde, Kabuverdianu, Kalaallisut, Kalenjin, Shambala, Cornish, Latin, Luxembourgish, Ligurian, Luo, Luyia, Morisyen, Malagasy, Makhuwa-Meetto, Malay, Norwegian Bokmål, North Ndebele, Low German, Norwegian Nynorsk, Norwegian, South Ndebele, Northern Sotho, Nyankole, Occitan, Oromo, Portuguese, Romansh, Rundi, Rombo, Kinyarwanda, Rwa, Samburu, Sangu, Sardinian, Sena, Sango, Sidamo, Southern Sami, Shona, Somali, Albanian, Swati, Saho, Southern Sotho, Sundanese, Swedish, Swahili, Teso, Tswana, Taroko, Tsonga, Volapük, Vunjo, Walloon, Warlpiri, Xhosa, Soga, Zulu
ABOUT
Pragma ND was designed between 1992 and 1995 by Christopher Burke. Forsaking the smoothness and modularity of most sanserif typefaces, its letterforms derive from the trinity of elements in conventional old-face types with serifs: capital letters based on Roman inscriptional models; small letters derived from humanistic writing; and a truly cursive italic. A new light weight has been added to complete the family.
Christopher Burke (born in England 1967) is a typographer & typeface designer and a writer on modern typographic history. He worked at Monotype Typography in the UK, before studying for a PhD in Typography & Graphic Communication at the University of Reading (England), which he obtained in 1995. From 1996 to 2001 he taught at the University of Reading, where he planned and conceived the MA in typeface design. He is also the author of Paul Renner: The Art of Typography (1998).